Hayman Strategy maximises Cheryl Hayman's 21 year career working for major multi-national corporations, in Senior Marketing positions, both here and abroad.
Through Cheryl's expertise, Hayman Strategy provides a broad range of Business and Marketing Solutions including:
The provision of strategic thought-leadership which enables:
- Marketing Plan development and review
- Positioning audits and positioning development
- Brand and Concept development
- NPD process and NPD development & guidance for execution
Additional depth to any Agency/Client Relationship
- A Competitive Pitch: adds a specialised angle to any credentials and creative presentation.
- Ongoing Client Relationship: provides a Communication Agency with strategic marketing capability.
Development of appropriate Marketing Structure and Resource in order to effectively enable achievement of Company strategy and goals.
Mentoring of marketing personnel for greater personal and professional growth.
Provision of a Senior Management Resource for development of broad corporate strategy.
Interpretation of Company & Marketing strategy in order to drive creative and communication solutions.
Evaluation of creative and communication solutions against Business strategy.
Workshop facilitation and Marketing excellence training.
Teaching and Lecturing
Cheryl has prepared numerous training modules and most recently began lecturing at TAFE as part of the Cert IV in Public Relations.
Prior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.