About Hayman Strategy

About Hayman Strategy

Experienced Marketing Executive, Social Marketing Solutions, Mentor, Facilitator and Professional Non-executive Director Cheryl Hayman is founder and principal of Hayman Strategy a consultancy which provides a broad range of Business and Marketing Solutions to corporations. Professional Summary : Sound strategic thinking blended with strong creative flair in the development of business, category and brand plans as well as a flair for new product development Natural communicator achieving good rapport, influence and a high level of commitment and motivation from colleagues at all levels...
Marketing & Brand Strategy

Marketing & Brand Strategy

Strategic Marketing and Planning: SunRice : Head of Marketing and Innovations (interim role), developing a high calibre marketing team and continuing execution of NPD and product development across the organization, during this tenure in 2013. Sumo Salad : involvement in annual strategy formulation workshop, and...
Mentoring

Mentoring

Individual Mentoring (some examples) : St. George Bank: mentoring of a Divisional Marketing Director Manager, NFP, Health & Social Services - St. John (NSW). Manager, Entrepreneur , Beauty. Senior Marketer,  FMCG organization. Marketer, Events Manager. Business Mentoring : Mentored Aspiring ...
Social Media & Digital Strategy

Social Media & Digital Strategy

  Social Media Strategy and Execution: Sumo salad Franchising : developed strategic footprint for revised website, and worked alongside web designer to ensure successful execution, with strong support from franchise community. Mobile application also developed. In conjunction with McIntype Design. Sumo...
Training & Facilitation

Training & Facilitation

Marketing Excellence Training: Niche Environment and Heritage : developed a sales and marketing training proposal, and delivered it in 2 day workshop with Directors and Team Leaders across the organization. Brought in Sales training expert to assist in Sales session (2013). Australian Businesswomen's Network : developed and delivered webinar...

 

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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.

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Testimonials
"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia

 

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