Experienced Marketing Executive, Social Marketing Solutions, Mentor, Facilitator and Professional Non-executive Director
Cheryl Hayman is founder and principal of Hayman Strategy a consultancy which provides a broad range of Business and Marketing Solutions to corporations.
Cheryl is a professional Director who is a NED on the Board of Clover Corporation, an ASX - listed company; as well as holding Director roles on the Australian Businesswomen’s Network board, and the Peer Support Foundation board. She is also a member of the Osteoporosis Australia Fundraising committee.
In her professional life, Cheryl has strong understanding of social media platforms; is a writer of blogs, and provides online training through webinars and podcasts. Her current specialization focuses on ‘branding across social media platforms.’
Prior to establishing her business Cheryl's lengthy corporate career encompassed big brands in major multi-national organisations. Much of her experience has been with consumer brands in retail environments.
Cheryl was Marketing Director for the Baking Division of George Weston Foods (Australia/NZ) overseeing the strategy, management, development and innovation of renowned brands such as Tip Top and Burgen. Previously Cheryl spent six years with Yum Restaurants International as Marketing Director, in senior roles across KFC, Pizza Hut and Taco Bell in Australia and NZ.
Cheryl is also an accredited Mentor for Coaching and Mentoring Australia.
Cheryl participates in many industry committees, including the AFA Advertising Effectiveness committee, and was a founder of the Marketing Women’s Association, specialising in mentoring and developing young professionals.
Hayman Strategy maximises Cheryl Hayman's 21 year career working for major multi-national corporations, in Senior Marketing positions, both here and abroad.
Through Cheryl's expertise, Hayman Strategy provides a broad range of Business and Marketing Solutions including:
The provision of strategic thought-leadership which enables:
- Marketing Plan development and review
- Positioning audits and positioning development
- Brand and Concept development
- NPD process and NPD development & guidance for execution
- Guides the development of web and social channel presence to maximise branding opportunities
- Brings social media strategy, evaluation and design management , making your online presence work harder
- Cheryl will evaluate , and develop your marketing strategy, then bring an in-house brand management resource to your organisation on short term for successful plan implementation
Broad Senior Marketing Guidance through:
Provision of a Senior Management Resource for development of broad corporate strategy.
Interpretation of Company & Marketing strategy in order to drive creative and communication solutions.
Evaluation of creative and communication solutions against Business strategy.
Workshop facilitation and Marketing excellence training.
Teaching and Lecturing
Cheryl has prepared numerous training modules and most recently began lecturing at TAFE as part of the Cert IV in Public Relations.
Prior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.