9 Branding Tips

 1.Understand the mindset of your customers and you win, every time.

As marketers, it is important for us to be able to empathise with multiple, diverse audiences. We need to understand their mind-set, their goals, their challenges and their lifestyle in order to shift perceptions and to help our clients’ brands resonate.

2.Branding creates value for your business

Branding has the potential to build incredible value for your business because it creates a connection between your offer and your customer and that makes your brand ultimately more valuable than anyone else’s. Every contact with your brand is a selling opportunity.

 3.Competition demands you brand

Branding is an integral part of a company’s overall success in any highly competitive marketplace. To grab attention and build a desire for purchase, you have to have an offer than is competitive and relevant at all times.

4. Stand out from the crowd

To brand your business is to differentiate it (or make your company stand out) from the rest.

5. Branding builds loyalty

Brand awareness can lead to brand loyalty, so your goal should be to create a group of followers or “fans” who not only recognise your brand, but also trust it and are loyal to it.

 6. Trust in your brand gives you a voice

Once people trust your brand, you have a “voice”, or become an influential authority in your industry and in the overall marketplace. This will enforce you as the ‘go to’ brand or place and set you apart from other brands. Customers like being with the most credible brand.

7. Build your online presence and you build your leadership

To increase your company’s online presence and become a recognised leader in your industry, brand building is a fundamental stepping stone in the journey to online success.

8. Strategic branding leads to consistent positioning

When you ensure that all of your marketing initiatives, both online and offline, are consistent with one another, and that they reinforce each other, you build a strong, motivating brand over time that engages customers for more than one time.

9. Branding builds identity 

A brand is the identity of a specific product, service or business. It can take many forms, including a name, sign, colour combination or symbol. This then encompasses the personality of a product, company or service.

Every contact is an opportunity to build an experience and connect consumers with your brand.

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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.

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Testimonials
"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia

 

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