About Hayman Strategy

Experienced Marketing Executive, Social Marketing Solutions, Mentor, Facilitator and Professional Non-executive Director

Cheryl Hayman is founder and principal of Hayman Strategy a consultancy which provides a broad range of Business and Marketing Solutions to corporations.

Professional Summary :

  • Sound strategic thinking blended with strong creative flair in the development of business, category and brand plans as well as a flair for new product development
  • Natural communicator achieving good rapport, influence and a high level of commitment and motivation from colleagues at all levels
  • Understanding and utilisation of numerous web-based and social media platforms – writer of blogs, online training through webinars and podcasts, and a thirst for knowledge and growing expertise in this area.
  • Drive, team leadership and results-orientation in project management
  • International and Australian packaged goods and retail experience with a particular emphasis on innovation in functional foods in the foods industry.
  • Strong people developer and good delegation ability
  • Experienced and strong advertising evaluation and development, plus research understanding and experience

Skills : 

  • Strong and passionate advocate and opinionist on social media and associated branding options – leading edge expertise.
  • Actively contribute and add value to corporations committed to innovative and profitable top line growth.
  • Bring skills, experience and qualifications in strategic marketing to organisations with a desire to broaden the skills base of the directors.
  • Provide an injection of energy, interest, passion and commitment to drive the implementation of an organisation’s business plans.


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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.


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"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia