Expertise Examples

Strategic Marketing and Planning:

  • Huggies (Kimberley-Clark Australia) with Ogilvy & Mather team.
  • Cerebos planning involvement with brand team on Riva, Gravox and Fountain brands.
  • Nutricia Australia and New Zealand with Fame Advertising team.
  • Morton Design & Brand Consultants on a Swift & Moore NPD project and Sanitarium core product redesign.
  • The Mary Aikenhead Ministries-development of brand positioning and overall brand strategy for TMAM as the master brand in this large health,education and welfare group.

Communications Strategy:

  • Development of the internal communications plan for Douwe Egberts Coffee & Tea
  • Strategic Marketing in an Advertising Pitch: – Multi-national brand advertising pitch with Singleton Ogilvy & Mather.
  • Govt advertising pitch.

Strategic Senior Marketing Resource:

  • The Sweet William Soy Chocolate Company.
  • The Kitchens Group : Sydney Kitchens and Freedom Kitchens.

New Product and Brand Development Strategy:

  • Arnott’s Snackfoods: working as part of the Red Spider strategic consultancy team.
  • Sanitarium: as part of the Red Spider team, provided intellectual prowess in an NPD workshop.

Developing Strategic Promotions Platform:

  • Nu-Mega: commissioned by Clover Corporation (an ingredients organization) to assist in developing a stronger added value proposition for their client, Bird’s Eye (Simplot).

Marketing Excellence Training:

  • TwiningsOvo : developed and delivered Brand Positioning and Differentiation module to marketing team and their advertising agency, Clemenger Melbourne.
  • Niche Environmental Consulting – Created Sales and Marketing Training.

Marketing Plan Development Workshops:

  • Logistics Bureau: a supply chain organization. Provided facilitation and guidance in a 2 day workshop.
  • St George Business Banking – worked with marketing team to devise annual strategic plans.

Global Brand Presentation Development:

  • George Weston Foods, Baking Division for the CEO.

Strategic Plan Development:

  • Go Grains: guidance on the development and execution of 3 year plan.


  • St. George Bank: mentoring of a Divisional Marketing Director.
  • St John (NSW) – Marketing Communications Manager.
  • Event Manager, Sydney.
  • Marketing Manager, Consumer Goods.


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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.


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"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia