Marketing & Brand Strategy

Strategic Marketing and Planning:marketing strategysml

  • SunRice : Head of Marketing and Innovations (interim role), developing a high calibre marketing team and continuing execution of NPD and product development across the organization, during this tenure in 2013.
  • Sumo Salad : involvement in annual strategy formulation workshop, and ad hoc assistance in consultation on marketing strategy
  • Huggies (Kimberley-Clark Australia) with Ogilvy & Mather team : strategic planner for over 7 years working on development of consumer insight driven strategies for new products, existing products and new communication programmes.
  • Cerebos planning involvement with brand team on Riva, Gravox and Fountain brands.
  • Nutricia Australia and New Zealand with Fame Advertising team.
  • Morton Design & Brand Consultants on a Swift & Moore NPD project and Sanitarium core product redesign.
  • The Mary Aikenhead Ministries-development of brand positioning and overall brand strategy for TMAM as the master brand in this large health,education and welfare group.

Communications Strategy:

  • Development of the internal communications plan for Douwe Egberts Coffee & Tea
  • Strategy Planner for Huggies (Kimberley-Clark Australia) with Ogilvy & Mather team 

Strategic Marketing in an Advertising Pitch:

  • Multi-national brand advertising pitch with Singleton Ogilvy & Mather.
  • Govt advertising pitch.

Strategic Senior Marketing Resource

  • The Sweet William Soy Chocolate Company.
  • The Kitchens Group : Sydney Kitchens and Freedom Kitchens.

New Product and Brand Development Strategy:

  •  Arnott’s Snackfoods: working as part of the Red Spider strategic consultancy team.
  • Sanitarium: as part of the Red Spider team, provided intellectual prowess in an NPD workshop.

Developing Strategic Positioning and Promotions Platform:

  • Nu-Mega: commissioned by Clover Corporation (an ingredients organization) to assist in developing a stronger added value proposition for their client, Bird’s Eye (Simplot).
  • The Mary Aikenhead Ministries – strategic plan development and implementation of their master brand strategy
  • Douwe Egberts Coffee & Tea – researched and developed their internal communications strategy, working with HR Director
  • Cerebos planning involvement with brand team on Riva, Gravox and Fountain brands
  • Nutricia Australia and New Zealand with Fame Advertising team
  • Morton Design & Brand Consultants on a Swift & Moore NPD project and Sanitarium core product redesign
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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.

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"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia

 

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