Social Media & Digital Strategy



Social Media Strategy and Execution:

  • Sumo salad Franchising : developed strategic footprint for revised website, and worked alongside web designer to ensure successful execution, with strong support from franchise community. Mobile application also developed. In conjunction with McIntype Design.
  • Sumo Salad Consumer Website : developed strategic framework for refreshed Sumo consumer with, working with McIntype Design, web and graphic designers.  Developed new copy and revised existing copy based on relevant consumer language and insights.
  • Developed Strategy driving Lelde Vitols, Artist website and social media presence, in conjunction with Russell Hammond design.

Digital Experience:

  • Australian Businesswomen’s Network (ABN) : Mentor on web based Mentornet programme for 2 years.
  • Blogger and Speaker for past 3 years.
  • Podcast : Social Media across Marketing Platforms (available in iTunes series Social Media for Small Business.
  • Webinar trainer on a multitude of marketing topics including communications and branding in digital channels.
  • Developed and Trained for the ABN a “Marketing for Small Business” 2 and 3 part series (2012-2013).


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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.


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"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia