Social Media Strategy and Execution:
- Sumo salad Franchising : developed strategic footprint for revised website, and worked alongside web designer to ensure successful execution, with strong support from franchise community. Mobile application also developed. In conjunction with McIntype Design.
- Sumo Salad Consumer Website : developed strategic framework for refreshed Sumo consumer with, working with McIntype Design, web and graphic designers. Developed new copy and revised existing copy based on relevant consumer language and insights.
- Developed Strategy driving Lelde Vitols, Artist website and social media presence, in conjunction with Russell Hammond design.
- Australian Businesswomen’s Network (ABN) : Mentor on web based Mentornet programme for 2 years.
- Blogger and Speaker for past 3 years.
- Podcast : Social Media across Marketing Platforms (available in iTunes series Social Media for Small Business.
- Webinar trainer on a multitude of marketing topics including communications and branding in digital channels.
- Developed and Trained for the ABN a “Marketing for Small Business” 2 and 3 part series (2012-2013).