Training & Facilitation

14328845_sMarketing Excellence Training:

  • Niche Environment and Heritage : developed a sales and marketing training proposal, and delivered it in 2 day workshop with Directors and Team Leaders across the organization. Brought in Sales training expert to assist in Sales session (2013).
  • Australian Businesswomen’s Network : developed and delivered webinar training entitled Your Business Your Brand (2012).
  • Australian Businesswomen’s Network : developed and delivered webinar training entitled Marketing for Small Business (2013).
  • TwiningsOvo : developed and delivered Brand Positioning and Differentiation module to marketing team and their advertising¬†agency, Clemenger Melbourne.


Marketing Plan Development Workshops:

  • Logistics Bureau: a supply chain organization. Provided¬†facilitation and guidance in a 2day workshop.
  • Global Brand Presentation Development:
  • George Weston Foods, Baking Division for the CEO.
  • Strategic Plan Development:
  • Go Grains: guidance on the development and execution of 3 year plan.
  • TAFE NSW : asked to undertake a teaching role for a semester during 2010, as part of the Cert IV Communications Programme.
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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.


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"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia