Testimonials

“Cheryl’s clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl’s level of experience has enhanced the relationship with our client”

ANDREW BAXTER
Managing Director,
Publicis, Australia

 

“Cheryl is a wonderful and insightful strategic thinker with a deep knowledge of marketing, not just communications. She enjoys working with the team to deliver persuasive, single-minded strategies which provide the opportunity for outstanding creative, designed to differentiate brands.”

PETER McAULIFFE
Former Executive Chairman
Fame Advertising

 

“Cheryl Hayman and I have worked successfully together for over eight years. I recruited her into George Weston Foods Baking Division as Marketing Director. Her influence on the GWF Baking business was enormous and she was held in the highest regard by the executive group. She fostered an unbending loyalty from her marketing staff, often acting as a coach and mentor in their personal development. Her technical functional knowledge is second to none and her track record of marketing excellence and commercial achievement first class.”

PAUL W MADGWICK
Executive Director
Career Nav

 

“I have known and worked with Cheryl Hayman for over 20 years. Her ability to analyse, quickly get to the heart of the issue and then present a response which adds value is outstanding”

TONI BRENDISH
Managing Director – Danone Indonesia

 

“Cheryl is a great blend of big company experience, knowledge and acumen with small consultancy entrepreneurialism, practicality and passion. Usually people have one or the other, but with Cheryl you get both”

SEAN ADAMS
Owner – The Seed

 

“I have worked with Cheryl for over 10 years now. She is an amazing operator, a person who can manage at board level but also grounded enough to mentor at the junior level.

I regard highly her integrity. She knows brands inside out and can apply her great experience to every situation to articulate the most complex of situations into a simple and well thought out execution.

On a personal level she is great to work with, an amazing professional.”

JENNIFER O’CALLAGHAN
Managing Director – Jam and Co.

 

“As a small business with a big mission, the Australian Businesswomen’s Network relies on the generosity and talent of volunteer Advisory Board members to support its business strategy and the achievement of its goals.

For the last three years we have had the great honour of having Cheryl Hayman on our team of advisors. Here depth of experience,  advice, and practical ‘get in and get your hands dirty’ approach has been invaluable in our ability to grow and expand our product offering, our customer satisfaction and our brand.

More specifically Cheryl has made a valuable contribution to our branding and marketing strategy, connections with high-level contacts, delivery of training for our business mentoring program and negotiation with potential sponsors.

Cheryl is an inspiration as a leader as well as being a committed team player. Her ability to focus is laser-sharp and considered.

I value her input and support and highly recommend her”.

Suzi Dafnis
Managing Director
Australian Businesswomen’s Network

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About Cheryl

cherylfrontPrior to forming Hayman Strategy, Cheryl Hayman was involved in the corporate multi-national marketing business for over 21 years, in Australia and abroad. She has a rich knowledge of brand development, consumer insights and has worked with and provided services for many major companies and well-known brands.

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Testimonials
"Cheryl's clarity of thinking has led to single minded briefs and dramatically improved creative output. Cheryl's level of experience has enhanced the relationship with our client"

ANDREW BAXTER Managing Director, Publicis, Australia

 

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